Rowad app revamp.
Client:
SMASCO – Rowad
Date:
2024
Category:
B2B SaaS · Mobile App
Link:
Visit Full Project
Rowad app revamp.
Client:
SMASCO – Rowad
Date:
2024
Category:
B2B SaaS · Mobile App
Link:
Visit Full Project
Rowad app revamp.
Client:
SMASCO – Rowad
Date:
2024
Category:
B2B SaaS · Mobile App
Link:
Visit Full Project
Overview
Rowad is a B2B SaaS app connecting small businesses with trained workers.
I led a full app revamp, improving usability, aligning the design with business goals, and creating a polished, user-friendly UI.
Overview
Rowad is a B2B SaaS app connecting small businesses with trained workers.
I led a full app revamp, improving usability, aligning the design with business goals, and creating a polished, user-friendly UI.
Overview
Rowad is a B2B SaaS app connecting small businesses with trained workers.
I led a full app revamp, improving usability, aligning the design with business goals, and creating a polished, user-friendly UI.
The Challenge
Outdated UI/UX affecting user efficiency.
Lack of clear workflows for small business clients.
Need to align user needs with business KPIs and operational constraints.
The Challenge
Outdated UI/UX affecting user efficiency.
Lack of clear workflows for small business clients.
Need to align user needs with business KPIs and operational constraints.
The Challenge
Outdated UI/UX affecting user efficiency.
Lack of clear workflows for small business clients.
Need to align user needs with business KPIs and operational constraints.
Approach
Conducted stakeholder interviews to understand business priorities.
Performed user interviews to capture pain points and behavior.
Extracted actionable insights for redesign.
Defined workflows that balance user needs and business goals.
Approach
Conducted stakeholder interviews to understand business priorities.
Performed user interviews to capture pain points and behavior.
Extracted actionable insights for redesign.
Defined workflows that balance user needs and business goals.
Approach
Conducted stakeholder interviews to understand business priorities.
Performed user interviews to capture pain points and behavior.
Extracted actionable insights for redesign.
Defined workflows that balance user needs and business goals.
Design Solution.
Revamped all key screens of the Rowad app.
Redesigned UI with modern, scalable design system.
Improved navigation, task flows, and action clarity.
Enhanced visual hierarchy and interactive components.
Design Solution
Revamped all key screens of the Rowad app.
Redesigned UI with modern, scalable design system.
Improved navigation, task flows, and action clarity.
Enhanced visual hierarchy and interactive components.
Design Solution
Revamped all key screens of the Rowad app.
Redesigned UI with modern, scalable design system.
Improved navigation, task flows, and action clarity.
Enhanced visual hierarchy and interactive components.
SIGN IN/ Registration Screens.
SIGN IN/ Registration Screens.
SIGN IN/ Registration Screens.
Addresses.
Addresses.
Addresses.
Add new business.
Add new business.
Add new business.
Home.
Home.
Home.
Worker request.
Worker request.
Worker request.
Search / No workers.
Search / No workers.
Search / No workers.
My team (cart).
My team (cart).
My team (cart).
Worker profile.
Worker profile.
Worker profile.
My profile (user profile).
My profile (user profile).
My profile (user profile).
Contracts.
Contracts.
Contracts.
End contract.
End contract.
End contract.
Checkout.
Checkout.
Checkout.
Invoices
Invoices
Invoices
Rating
Rating
Rating
Results
Clearer and more efficient user workflows.
UI aligned with business goals and KPIs.
Positive feedback from users on clarity and usability.
Results.
Clearer and more efficient user workflows.
UI aligned with business goals and KPIs.
Positive feedback from users on clarity and usability.
Results.
Clearer and more efficient user workflows.
UI aligned with business goals and KPIs.
Positive feedback from users on clarity and usability.
