Baeynh Customer & Lawyer Apps Redesign.
Baeynh Customer & Lawyer Apps Redesign.
Baeynh Customer & Lawyer Apps Redesign.
Overview
One platform serving two different user groups
Redesigning a dual-sided legal platform with two distinct user experiences
Baeynh is a large-scale LegalTech platform connecting customers seeking legal help with professional lawyers through two dedicated mobile applications.
Overview
One platform serving two different user groups
Redesigning a dual-sided legal platform with two distinct user experiences
Baeynh is a large-scale LegalTech platform connecting customers seeking legal help with professional lawyers through two dedicated mobile applications.
Overview
One platform serving two different user groups
Redesigning a dual-sided legal platform with two distinct user experiences
Baeynh is a large-scale LegalTech platform connecting customers seeking legal help with professional lawyers through two dedicated mobile applications.
The Challenge
Product Design Lead
Customers with no legal background, who need clarity, trust, and guidance
Lawyers with high-pressure workflows, who need speed, focus, and efficiency
Inconsistent UI Design System across products
No onboarding for new users
The Challenge
Product Design Lead
Customers with no legal background, who need clarity, trust, and guidance
Lawyers with high-pressure workflows, who need speed, focus, and efficiency
Inconsistent UI Design System across products
No onboarding for new users
The Challenge
Product Design Lead
Customers with no legal background, who need clarity, trust, and guidance
Lawyers with high-pressure workflows, who need speed, focus, and efficiency
Inconsistent UI Design System across products
No onboarding for new users
Approach
From research to execution
Started with aligning business goals and legal workflows for both customers and lawyers
Conducted user research to understand needs, pain points, and expectations for each user type
Created clear personas for customers and lawyers based on real insights
Translated research findings into actionable UX insights and feature priorities
Designed a scalable design system early to ensure consistency across both app
Defined clear user journeys and flows tailored to each role
Iterated on designs based on usability feedback to improve clarity and efficiency
Approach
From research to execution
Started with aligning business goals and legal workflows for both customers and lawyers
Conducted user research to understand needs, pain points, and expectations for each user type
Created clear personas for customers and lawyers based on real insights
Translated research findings into actionable UX insights and feature priorities
Designed a scalable design system early to ensure consistency across both app
Defined clear user journeys and flows tailored to each role
Iterated on designs based on usability feedback to improve clarity and efficiency
Approach
From research to execution
Started with aligning business goals and legal workflows for both customers and lawyers
Conducted user research to understand needs, pain points, and expectations for each user type
Created clear personas for customers and lawyers based on real insights
Translated research findings into actionable UX insights and feature priorities
Designed a scalable design system early to ensure consistency across both app
Defined clear user journeys and flows tailored to each role
Iterated on designs based on usability feedback to improve clarity and efficiency
Personas & Insights
Understanding both sides of the platform
Personas & Insights
Understanding both sides of the platform
Personas & Insights
Understanding both sides of the platform
Customer Persona
Non-legal users
Need clarity, trust, and guidance
Customer Persona
Non-legal users
Need clarity, trust, and guidance
Customer Persona
Non-legal users
Need clarity, trust, and guidance
Lawyer Persona
Legal professionals
Need speed, focus, and productivity
Lawyer Persona
Legal professionals
Need speed, focus, and productivity
Lawyer Persona
Legal professionals
Need speed, focus, and productivity
New Design System
One system powering both apps
Designed a new unified design system
Shared colors, typography, components, and patterns
Scalable across customer & lawyer experiences
Ensured consistency and faster development
New Design System
One system powering both apps
Designed a new unified design system
Shared colors, typography, components, and patterns
Scalable across customer & lawyer experiences
Ensured consistency and faster development
New Design System
One system powering both apps
Designed a new unified design system
Shared colors, typography, components, and patterns
Scalable across customer & lawyer experiences
Ensured consistency and faster development
Branding
Branding
Branding
Logo
Logo
Logo
App Icon
App Icon
App Icon
Main Icon
Main Icon
Main Icon
Dark Mood Version
Dark Mood Version
Dark Mood Version
Logo icon Version
Logo icon Version
Logo icon Version
Logo icon / Mono
Logo icon / Mono
Logo icon / Mono
Typography
Typography
Typography
Colors
Colors
Colors
Customer App
From confusion to clarity
No onboarding
Complex legal language
Customer App
From confusion to clarity
No onboarding
Complex legal language
Key Improvements
Designed for everyday users
New onboarding flow
Clear service and lawyer discovery
Simplified user journeys
Consistent UI using the design system
Key Improvements
Designed for everyday users
New onboarding flow
Clear service and lawyer discovery
Simplified user journeys
Consistent UI using the design system
Lawyer App
From clutter to efficiency
Built entirely from scratch
Task-focused dashboard for daily activities
Clear case & client management
Consistent UI with Customer App via shared design system
Lawyer App
From clutter to efficiency
Built entirely from scratch
Task-focused dashboard for daily activities
Clear case & client management
Consistent UI with Customer App via shared design system
Results
Impact of my Design:
Customer App: +25% retention, 20% drop-off reduction
Lawyer App: improved task efficiency, clear workflows
Both apps consistent, scalable, and user-centered
Results
Impact of my Design:
Customer App: +25% retention, 20% drop-off reduction
Lawyer App: improved task efficiency, clear workflows
Both apps consistent, scalable, and user-centered
Customer App
From confusion to clarity
No onboarding
Complex legal language
Key Improvements
Designed for everyday users
New onboarding flow
Clear service and lawyer discovery
Simplified user journeys
Consistent UI using the design system
Lawyer App
From clutter to efficiency
Built entirely from scratch
Task-focused dashboard for daily activities
Clear case & client management
Consistent UI with Customer App via shared design system
Results
Impact of my Design:
Customer App: +25% retention, 20% drop-off reduction
Lawyer App: improved task efficiency, clear workflows
Both apps consistent, scalable, and user-centered
